Knowledge is Sales Power

Jul 27, 2012 02:18PM

Knowledge is Sales Power

Selling insurance is different than selling other products. In insurance, the seller's knowledge about his or her client's business is critical to a successful sale.

Why does a person buy insurance? To meet contractual obligations and leaseholder agreements, to fulfill mortage lenders obligations and to protect against the "what if". These are only a few reasons why people buy.

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